$(document).ready(function() {
                  
var options = {
      newsList: "#news", // assumes unordered list; specify the ul holding the news items
      tickerRate: 50, // time gap between display of each letter (ms)
      startDelay: 100, // delay before first run of the ticker (ms)
      loopDelay: 3000, // time for which full text of each item is shown at end of print-out (ms)
      placeHolder1: " |", // character placeholder shown on even loops
      placeHolder2: "_" // character placeholder shown on odd loops

}
$().newsTicker(options);

});